Wednesday, January 13, 2016

Super-Meals: Part Two

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The fast food chain was worldwide, incorporated, franchised, and, on paper, a 96 year old woman residing in Togo. Their actual offices were in Illinois; that’s where all of their actual office employees worked. The CEO, CFO, and other acronym’ed bosses all spent eight to twelve hours a day there, and a single 22 year old woman manned a lonely desk in a nearly empty room on the other side of the planet in case anybody ever called or sent a fax.
            She spent most of her time surfing the Internet and taking online classes. On the rare occasion the phone rang, she answered it and transferred the call back to the Illinois offices. On the even rarer occasion that a fax came through, she checked it and either dropped it directly into the shredder, or re-faxed it (again, to the Illinois offices).
            She knew enough English to know what words to scan for on faxes and determine whether to shred or forward them. Words like “FDA,” and “Investigation” and “Safety” always gave her pause, but unless the message also contained a keyword like “Lawsuit” or “Unsafe,” the faxes went into the shredder.
            This is why the following fax was read (poorly), and ultimately shredded.

From: FDA Scientific Analysis Team
To: [Unnamed fast food chain]
Re: Safety Testing and Research Findings

            Dear Sir or Madam,
In conjunction with US Federal Safety Standards, we have completed our latest analysis of your ingredients and related food-preparation materials and can find no measurable carcinogens or additives, which would pose a serious health risk to your patrons. There were a number of other potential side effects found, as our test subjects showed a variety of radical physiological changes when fed certain combinations of your materials, but they do not (yet) appear to be physically harmful, and, as such, we will not be pursuing further actions against you at this time.
            Thank you for your time and attention in this matter, we trust that you will pull any potentially harmful or unstable materials from your product lines until further testing can be conducted.
            Sincerely,
            Patricia Cronin, PhD
            Chief Scientific Advisor, Federal Food and Drug Administration

            On the other side of the world, back in the Illinois office, on the 23rd floor, there was a very important meeting going on.
            Doctor Ralph Quinlan was showing his latest creation to a selection of the board of directors. Doctor Quinlan’s official title was “Head Chef,” but he didn’t actually cook anything in the traditional sense, he spent his time mixing and matching assorted chemicals and compounds to create food-like foods to use at the restaurants. Real pickles were expensive, for example, but Doctor Quinlan had created a faux-pickle in his lab that had the vague texture and taste of pickles, while costing only a quarter of the real thing.
            He had also done this for their burgers, chickens, bacon, tomatoes, breads, mustard, ketchup, and mayonnaise.
            The only ingredient offered by the fast-food giant that could still be called food (without having to put quotation marks around the word) was the lettuce, which was why lettuce was only used on their “premium” burgers. The premium burgers cost roughly three times as much as a regular burger to recoup the cost of having to use real lettuce (despite the fact that a single leaf cost the business less than a penny).
            Today he was showing them a gelatinous white orb containing a laundry-list of polysyllabic chemicals found nowhere in nature and entirely “grown” in his lab. When dried, it could be diced into flakes that were reminiscent of onions.
            “I even engineered it to induce tears, like a real onion!” he proclaimed to the board. “Best of all, this will cost us a tenth of what a genuine onion does.”
            The assembled members of the board nodded and made appreciative noises but didn’t actually say any words; they were already calculating the additional profits in their heads. When the head of the company was satisfied with his calculations, he said “Carry on, doctor,” then turned to leave, pulling the rest of the board into his wake.

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